Cacharel convened a handful of bloggers to present the exclusive avant-premiere relaunching Cacharel Amor Amor "

Cacharel convened a handful of bloggers to present the exclusive avant-premiere relaunching Cacharel Amor Amor ", one of his signature fragrance.

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"Is our brand Cacharel women for excellence and began his presentation about the history of the brand, Martin Ortiz de Rozas, product manager of Cacharel. "They all have something that identifies with the brand, in this spirit that leads us to find a brand that is eternal, a brand with a refreshing style, full of life, which is attractive, soft, but we can not forget it also has audacity, has sensuality. "
But beyond the history of Cacharel, all waiting for the moment to tell us what's new in the universe "Amor Amor", a substance originally released in 2003, and today "is the best selling fragrance units of the group, being the mark of entry into the segment, "informed us Girado Florencia Rodriguez, manager of marketing for L'Oreal Argentina, luxury products division.

"After seven years of release," Amor Amor "rolls over to have a territory that is more popular than ever, the territory of the great love stories. Perhaps more classic stories like Romeo and Juliet, or Tristan and Isolde, and now you stories today as Twilight, invading and causing a huge furor, "said Ortiz de Rozas.
If you are wondering, what is for "Amor Amor for Cacharel? "Amor Amor" is the meaning of a passionate love, colorful, young and explosive. "Amor Amor" is a real sight, red is passion.

But let us continue with the story of the presentation: "Amor Amor" creates his own history, the discovery of this emotion that is love. What makes this story? This story points to this target of women in these stories fanatizan love. In addition, the commercial is directed by one of the best directors in the world Jean-Baptiste Mondino. "