IN THE HEIGHTS star Jordin Sparks is set to launch her debut fragrance this month. It will be called "Because of You."
The 2007 American Idol winner explained to WWD: "When I was starting this project, I really wanted it to be affordable. I looked at some other celebrity fragrances, and they were like $80. Even now, I look at a fragrance that's $80, and I can't bring myself to spend that much. In this economy especially, my fans deserve a high-quality, reasonably priced scent."
Sparks also tweeted about the launch stating: "Im really excited 4 my perfume! Ive always loved fragrances & next week it will be out 4 everyone to try! YAY! All #becauseofyou guys. And the perfume is called #becauseofyou, because you guys mean the world to me! :). (sic)"
According to Contactmusic.com, the perfume will have an introductory price of $9.50 before rising to $14.95 in Target shops.
Read more: http://www.broadwayworld.com/article/Jordin_Sparks_Launches_New_Fragrance_Because_of_You_20101004#ixzz11TcGWMpc
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