Christian Dior's classic fruity chypre by perfumer Edmond Roudnitska

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A more widely distributed edition of Christian Dior's classic fruity chypre by perfumer Edmond Roudnitska, Diorama (1949), is now available in department stores in the UK and US in Eau de Toilette version. Previously it was possible to place a special order for it at the Dior boutique in Paris but was it not commercialized along mainstream channels.

Dior have been working on enriching their collection of vintage classics entitled Les Créations de Monsieur Dior (The Creations of Mr. Dior.)

Diorissimo, the famous lily of the valley composition by the same nose mentioned above, had for instance more recently undergone a few liftings with the latest eau de parfum iteration re-establishing a better sense of balance to the composition than some previous alterations did...

Nose-in-Chief at Dior Parfums, François Demachy, is the name behind the new reformulated Diorama which is sold exclusively at Saks, in the US. Restrictions on its purchase have already been put in place to curtail anticipated shortages,

"Introducing Dior's newest fragrance, Diorama, available exclusively at Saks. This boudoir fragrance embodies the audacity, femininity, extravagance and sense of the dramatic of the storied house. This spicy floral, opens with a sparkling note of Bergamot and Ylang-Ylang and combines sweet Plum, Peach and Turkish Rose essence with Indian Jasmine and Egyptian Cumin, and finishes with a comforting base note of Cedar and Indonesian Patchouli. 3.4 oz. DUE TO HIGH DEMAND, A CUSTOMER MAY ORDER NO MORE THAN 6 UNITS OF THIS ITEM EVERY THIRTY DAYS." Price: $89 Shopping: Debenham's, Saks Fifth Avenue