Avril Lavigne is coming up roses this summer with her new fragrance, Forbidden Rose.

Avril Lavigne Forbidden Rose. Courtesy Photo

The 25-year-old rocker chick's latest eau de parfum, which rolled out in Kohl's stores nationwide yesterday (August 15), is a more sophisticated scent than her debut perfume, Black Star.

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Poured into a star-shaped bottle topped with a black rose cap and sealed with a barbed wire ring, Lavigne says that this purple-hued fragrance is about "pushing the boundaries and having no limits."

"I wanted to create a fragrance which takes the unique attitude of my first scent to a new emotional depth, adding mystery as well as a bit of magic," Lavigne told StyleList in an exclusive interview.

StyleList recently attended the launch for Forbidden Rose at the Gramercy Park Hotel in New York City where Lewis Peacock of P&G's Fragrance Creation Team invited a group of beauty editors to explore the olfactory story behind the fragrance, as well as get a sneak peek of the ad campaign featuring the Canadian native glamorously running through an equally dark and mysterious woods à la Snow White.

"[Forbidden Rose] is about temptation, fantasy and mystery," says Peacock. "A musical chord of notes."

Working alongside Lavigne to bring her fragrance to life, they perfected a fruity-floral blended with red apple, wine peach, and white lotus, but with a woody base made up of vanilla and sweet praline.