Mobext, mobile marketing agency Havas Digital, Guerlain has developed for mobile marketing campaign Idylle launching her new perfume. The action involves the sponsorship of Hola.com iPhone application, from which, through animated formats, users can enter the world Idylle.
Idylle The microsite, developed exclusively by Mobext iPhone, allowing users to see the spot, the making of, the tone of the campaign, download wallpapers for their terminals and discover how and where to try.
The campaign, which began on 15 October, will be active until mid-November and brings to Idylle an exclusive space in which to make themselves known, it appears as only advertiser on this medium.
For Diana Garcia, Director of Mobext account: "The entry of the iPhone as an advertising medium opens a new space for communication to the big luxury brands such as Guerlain, enabling them to reach their target in an innovative way, according to new technologies. To present a new perfume through the mobile phone is a clear example of the many possibilities offered by the Mobile Marketing ".
This action poses to Hola.com Idylle with Guerlain's first foray into mobile marketing in Spain. Guerlain has completed her communications strategy on traditional media and online, developed respectively by MPG and Media Contacts.
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