More than a decade, Venezuelan designer Carolina Herrera perfume wanted to capture in a Manhattan energy. To achieve this, sought the advice of who else could help her: her daughter Carolina, who was part of a new generation of sophisticated New Yorkers, urban and active.
"New York is the world's most exciting city. When I came here was like I was connected to a power source. I could not stop doing things. I wanted to capture the energy of this city and project it into a fragrance, "says the tailor.
From that inspiration was born one of the greatest successes of the firm: the famous women's fragrance 212.
Now, daughter Carolina, creative director of fragrances Herrera, her mother went looking for new and refreshing ideas to reinvent the aroma of "The Big Apple, the creative people who live there and has become one of the most attractive cities to visit and live.
"I want to return to New York. I want to talk about his return to power, but this time from people who make this city an incredibly fun, dynamic and creative. They are the real VIP, "he explains.
The real VIP
The fascination has daughter Carolina Herrera New Yorkers is legitimate. States that are very talented people who write every day in the history of this city, says that those who live there not by chance but because they all have one thing in common: energy, luck, seriousness in their work, humility and sense of humor, among other qualities.
"I want to talk about New York's most creative, the most energetic. The New York I know and love everyone. Invisible for which there can see and find something in each of its corners. I speak from his people, which makes this city a global focus, "he says.
Under this premise came 212 VIP, inspired by people who flows in Manhattan. "What is a VIP?" Asked daughter Carolina. "People with talent. A painter, a writer, a photographer, a fashion editor ... Someone who speaks with an attitude and sense of humor.
"It is not necessarily related to the world of the night, but is rather one who is curious and interested in everything, but without a drop of arrogance. 212 VIP is inspired by the people who are part of the list with an endless list of unique individuals who bring talent to the city.
"It reflects the spirit and energy of people with so much creativity to write the history of New York of today: the real VIPs," he says.
This is a fun fragrance, festive and floral blend of style and attitude. It is composed of three pulses: Fun (equivalent to the notes out), which contains passion fruit, Socialite (which are the heart notes), blending musk and gardenia, and finally, Stylish (the background) with vanilla and tonka bean.
Shooting for 212 VIP ad became a tribute to the secret meetings in Chelsea, Soho or the Meatpacking, where each participant brought his particular style.
They are 30 seconds where the director Nima Nourizadeh, perfectly summarizes the features of the VIP night in New York: glamorous, extravagant, originality and a door that overcomes the world.
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