British TV presenter Alexa Chung is the image of the new feminine fragrance from fashion house Lacoste sports.

It is one of the 'trendsetter' of the moment and the most exclusive clothing brands are scrambling to have it in front of their new proposals. Lacoste has achieved this young British firm with them to star in her new fragrance campaign that will see beginning next year.

British TV presenter Alexa Chung is the image of the new feminine fragrance from fashion house Lacoste sports. The perfume, which plans to launch next January, will be the first to tell his campaign with a famous face.

The last time a 'celebrity' was given to announce one of the perfumes Lacoste Natasha Thomas was the singer. However, young artist just put the voice on the ad with the song that accompanied the announcement of the fragrance 'Touch of Pink' Skin deep.

After starring in last season's Pepe Jeans, design your own clothing for U.S. department stores Mulberry Madewell and see how he put his name to one of their bags, starting in January, we can also see the UK at the forefront of Lacoste's new campaign.
Of time has not revealed the name of the perfume that Alexa will lend his image.
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