The perfume commercial "Heat", the first fragrance for Beyonce was banned from daytime programming on British TV show containing "too erotic."

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The publicity that starts with a topless image of the singer can not get on the air before 7.30 pm it would not be suitable for children. A watchdog took the decision after receiving 14 formal complaints issued.

Advertising managers said that the style of the spot with the spirit "sexy" fragrance, but in any case it's a production that falls into the obscene. He adds that the images are far less direct than some videos, especially rap, which commonly samples scantily clad women.

The commercial first shows Beyonce topless on the floor and then walking sensually wearing a red satin, while moving and touches your body to the rhythm of music.

The agency finally acknowledged that a video is obscene or offensive, but continues to assert that it is inappropriate for a family schedule.