martes, 23 de marzo de 2010

Smell subjugated to the fragrances. The sensual pleasure is activated to enter the world of L'Occitane.

http://buscatuperfume.blogspot.com/


The rate in cities leads to lifestyles full of stressful situations: pollution, environmental noise and haste, for example, generate significant wear on the person. So after a day of tensions, it is good to get home and achieve a relaxed atmosphere.
"There is nothing better than arriving to your house and feel it has the scent of something that you chose," says Therese Kendall, a member of the company to have representatives in Argentina in the company of cosmetics and household L ' Occitane. He explains that "it makes you forget the street because you go into a sort of cocoon that protects you, and it is a reunion through the senses, that which nature spreads, something no one sees or feels."
Kendall emphasizes that "the fragrances are so important because there is no scent that reminds you of something: a childhood, a journey, a fragrance takes you to a special time, usually pleasant one. To give an example, says that in Mediterranean countries is a very precious tradition that is seen as a sign of generosity and courtesy perfume home to greet the guests, what they term "waters of welcome."
Of course, all these aromas, drawn from nature and converted into essential oils for the world, are métier de L'Occitane.

A true story
The company history is rooted in the earliest memories of Olivier Baussan, its founder, who in different seasons, walking from her parents' home to school, I felt the smell of the plants and trees in the region of Provence, France. Trapped by these images, at age 23, bought an old distillery, started producing the essential oil of rosemary and sell it in bottles at local markets.
Thanks to product acceptance, in 1976, was born L'Occitane. Four years later he opened the first boutique in Volx, a small town in the Haute-Provence, and 12 years later, the expansion of the brand in the world necessitated the construction of a major factory laboratory. In 1995, he opened the first store in Hong Kong and one in New York next year. Today the company has about a thousand stores in nearly 90 countries, five of which are in Argentina.
Wrapped in stories, "we at every moment a message, each product is a small story that touches the soul you or take you to a place-described Kendall, and that's important because people will lose the sense of tradition their origin. And mind, passionate, this company is the dream of a person who found it necessary that man was reunited with nature, something so generous that gives you everything without asking anything. "

Manifesto of the natural
The company philosophy is based on "respect for human beings." All signature products are natural and are made without dyes or minerals. The only animal product they use is honey. They do animal experiments. No children work. And most of the containers have information in Braille for "recognize the need of blind to choose their products." To unify a concept, the interviewee said that it was "all respect to what is an honest society."
To convey the spirit of the company, Kendall noted that "the line Cade, made from oils to essential oil of roses need tons of rose petals," and clarifies that it can be done artificially, "but when you say it is a fragrance of rose or orange, it really is extracted from the plant, root, leaf: it is of the plant. "
The difference between a product made from genuine materials and other artificial elements is that for example "you have with our soap fragrance from start to finish, not rolled in the bathroom, and has strengths that when people use recognized, and any cream ours that a small amount gives the result: do not need a kilo, "details the business.
"I promise you my cream is going to get wrinkles or you'll leave more beautiful, I can promise that you will protect that will improve your condition, but a wrinkle is a sign of life," says Kendall. He continues "I will prevent your skin from drying out, you have problems, but not to tell fantasies. That is what we call respect for the human being. " And it ensures that, for all this, when customers try the product maintains fidelity.

L'Occitane time for them
Men have dedicated space at L'Occitane. Kendall knows that they "have the same right to be careful and must have their space." In stores, you will find a full range of masculine items: shower gels, scrubs, perfumes, creams, deodorants and shaving products. As for preferences, as they are wanted for shaving products, and "love soaps.
Mind also that in Provence "the old people used olive oil and sugar to soften hands, this old tradition was modernized in the product line for men 'Cade' (Juniper), a shrub that grows in the bottom of the mountainside, and when the shepherds were hurt, pulled a branch, put the fire, drew their oil and it healed.

Lines and best sellers
Each line of items has the most varied ingredients: lavender, olive, orange, almond, honey, evergreen, vanilla, rose, verbena, among others. "It's a totally dynamic online with thousands of products," outlines Kendall. Within lines are perfumes, creams for face and body, soaps and bath gels, deodorants common glass and stone, hair products, and stylish household products (candles, incense, pillow mist, water Welcome and fragrances for the home).
The shea butter hand cream is one of the best sellers in the world. To stitch together the stories, Kendall noted that "the shea tree is a magic that occurs only in a climate, and only women can be harvested because it is the tree of life" and explains that a product is so noble that it used " for beauty, to eat and cleanse newborns. The small nut shea from Africa, is ideal for dry sensitive skins as it nurtures and renews cells.

Also hotel and spa
The entrepreneur explains that there are two ways to link the firm with the spa: "you can have a complete spa designed by L'Occitane, following a philosophy that there is nothing mechanical, all natural, or you can have your spa with our products ". And it highlights that there is also a line of products for hotels, which is already being used in some boutiques in the country.
These subtle pleasures that conquer the senses can be found in stores in a few hotels and occasionally in a spa, and rush from a careful mystique. To complete and reinforce the company philosophy, Therese Kendall surmises that "the love you put into everything he does, makes the other person feel good, and that is our greatest desire.

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