jueves, 4 de marzo de 2010

Chanel has partly overcome the objections to open an online sales channel.

http://buscatuperfume.blogspot.com/

From now on, the brand will market products through the Internet with a platform made by R / GA in New York.
Notice of Chanel No. 5
The French group loses partly the fear of not control what is said about the brand

Initially, Chanel perfume available only in its product catalog to Internet sales, so the user can not be done with shoes, clothing or other items of the group through its website.

The French group does not rule out expanding its online offering, after a period in which luxury groups have suffered sharp declines in revenue and have begun to seek ways to diversify.

In marketing, the luxury groups have also intensified their actions over the Internet after losing, in part, fear not control what is said about the brand.

On the other hand, Chanel has hired filmmaker Martin Scorsese for Rhodes announced his new perfume. The film is directed by Garpard Ulliel and is set in New York.

No hay comentarios: