Lancôme has revamped its pioneering Ô de Lancôme feminine fragrance,Lancôme has revamped its pioneering Ô de Lancôme feminine fragrance,

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FRANCE. Lancôme has revamped its pioneering Ô de Lancôme feminine fragrance, created in 1969, with a new flacon designed by Fabien Baron. It is available now in European travel retail, and will roll out to Asia from September.

Daria Werbowy promotes the updated Ô de Lancôme and the new Ô d’Azur fragrances

The updated bottle is said to enhance the original design in a vintage yet contemporary luxe way. Engraved on the back are the original, emblematic swirls inspired by the Lancôme rose and the movement of gently rippling water. The front features an oversized letter Ô. The colour-scheme is a fresh green.

The Ô de Lancôme juice within remains unchanged. Claimed to be the first fresh fragrance for women, it features top notes of lemon, mandarin orange and bergamot, leading to a heart of honeysuckle, rosemary and jasmine, atop a base of patchouli oil and vetiver.

To complement the relaunch, Lancôme has created a new fragrance, Ô d’Azur. It too is available now in European travel retail, and will roll out to Asia from September.

The fragrance aims to offer a fresh summer sensation, tinged with sensuality, the brand maintains. Composed by IFF’s Domitille Bertier and Sophie Labbé, the juice’s key ingredients include Calabrian lemon essence, Turkish Damask Rose, pink pepper, woods, musk and amber resin.

The flacon echoes the Ô de Lancôme bottle, but in a gold/bronze colour-scheme.

To support both fragrances, a new advertising campaign has been shot by Mario Testino, featuring house model Daria Werbowy. Ô d’Azur is being showcased as part of the group’s global summer travel retail Europe animations, which began this month.

Ô de Lancôme and Ô d’Azur are available as 50ml, 75ml and 125ml edt sprays. The recommended domestic price points are €40.20, €49.90 and €69.20, respectively.