Beyoncé, sued for her perfume

Beyoncé Knowles is back in the spotlight. If you gave him a few days ago at the MTV video of the year for their track Single Ladies, this time the singer is on everyone's lips for a claim that has put the fashion company Abercrombie & Fitch. The reason: the name of Beyonce's new perfume is very similar to the fragrance of the firm.
Abercrombie & Fitch, a clothing store popular in the United States both for its ads for its style as 'casual', has sued the singer Beyoncé Knowles on the grounds that their plans to start a colony in early 2010 and registered a trademark violation .
In a lawsuit filed Tuesday in Columbus, Ohio, Abercrombie says the colony of singer called Sasha Fierce, "a probable cause confusion" with the existing Fierce brand of retailer Abercrombie & Fitch.
The confusion, he said, could undermine their control over who uses a registered trademark since 2002, and could affect their ventas.En demand calls for the popular artist change the name of her new fragrance and thus is possible to stop the infringement and unfair competition practices and deceptive trade practices.
For now, the legal representatives of Beyoncé Knowles have not spoken about or expressed an intention to change the name to the new fragrance, which they hope to become one of the many successes of the popular artist.
Best known for his clothes to teenagers and college students, the company said it has sold perfumes under the name Fierce worth more than $ 190 million, and expects $ 64 million from its sale in 2009.