Khloe and Lamar vs Kardashian releasing a fragrance together is the next natural step

Khloe and Lamar are trying to build for themselves a name apart from the Kardashian empire, it would seem.

Since they’re also working on their own spinoff reality series, releasing a fragrance together is the next natural step: thus, Unbreakable was born.

The print for the uni fragrance builds on this idea of Khloe and Lamar together: it includes several, very intimate portraits in black and white of the two. http://buscatuperfume.blogspot.com/

Overall, the ad sends across the message that this is something that comes from Khloe and Lamar themselves, as a dedication to buyers.

In fact, that’s the whole idea behind the fragrance, Khloe says on her official blog, as cited by Us Magazine.

“This project has been in the works for months now and we were involved every step of the way to make sure the fragrance was a true fusion of ourselves and our personalities,” Khloe wrote before the unveiling of the first print.

“People literally stop me and ask what I’m wearing and the fact that I can say my own fragrance blows my mind! I can’t stop smelling myself,” she gushed.

The fragrance will arrive in Perfumania stores on February 12, Us reports.

Aside from the fragrance, the reality show and the Dash boutiques, Khloe also has other things to keep her occupied for the upcoming few months, as we also noted earlier today.

Upset that people still assume she’s pregnant because she packed some weight, and determined to put an end to her body image issues for once and for all, the reality star is on a mission to get her body back.

She says she’s eating right and getting plenty of exercise to be at the top of her game by June this year, when she and Lamar go to Mexico on vacation – and she has to look her best.