Lacoste may have lost its head designer, Christophe Lemaire to Hermès this month, but it has also just won one of fashion's most sought-after 'it girls' to model for its upcoming fragrance.
The 25-year-old model and TV presenter (currently seen in Frock Me with Henry Holland) is the first celebrity to be signed to represent the sportswear label's perfumes. She recently won the Editor's Choice category at the UK Elle Style Awards and was number one in British Vogue's Best Dressed List 2009.
"Her youthful charisma, witty persona and chic individual style make Alexa an intuitive fit with the Lacoste brand and the perfect inspirational model for its young female fans," the label said in a statement released June 11.
The new fragrance will be out in January.
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