The fist shaped bottle of the man fragrance DIESEL ONLY THE BRAVE was awarded a very important prize in the design world, the AD International Cosmodesign Award, announced for the first time, this year, by the AD Architectural Digest magazine and by SoGeCos during the Cosmoprof exhibition.
The AD International Cosmodesign Awards praise the design quality of five products present at the Exhibition, involving design, creativity and communication but also environmental sustainability.
An international jury was assembled to choose the winners and it was composed by Ettore Mocchetti (editor and President of AD), François Burkhardt (editor of Rassegna, design, architecture and communication expert), Bob Krieger (internationally renowned photographer), Alessandro Ubertazzi (essayist, professor of industrial design at the University of Florence), Riccardo Bianchi (design historian), Giuseppe Pini (art director and expert in visual communication) and by a representative of Cosmoprof.
Five categories were awarded: Diesel Only the Brave won ex aequo as “Miglior Flacone” (Best Bottle). Jury motivation praises the fist shape “that gives character to the product in tune with the brand image”.
The container of DIESEL ONLY THE BRAVE was designed by Patrick Veillet and made by Pochet.
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